Project Management is Key

So… you have a ton of emails, huh? Well, I bet several of them are emails sent back and forth between you and your parnters or co-workers on singular documents. Draft #1 gets sent over, then you edit and change sending draft #2 and so on. Then you can’t remember which is the final version. Aaaaggghhh! Here is a simple video (and I mean simple) explaining how to use Google Docs, a GREAT collaboration tool. Enjoy it.

The Big Picture

Is your marketing campaign up to the challenge?  

2007 | September Marketing Bulletin

Marketing campaigns are the success strategies of your business. Your marketing campaign’s purpose may be to create and reinforce strong brand recognition or launch a new product to market. To be effective though, it has to capture your audience. Ask yourself… will your marketing campaign be emotionally engaging enough to evoke action?

SO…What’s the Big Picture?

According to Daniel Pink, author of A Whole New Mind: Why Right-Brainers Will Rule the Future, we have entered a new more creative time for marketing, the “Conceptual Age”. The key to success in this new outlook, says Pink, is “the capacity to detect patterns and opportunities, to create artistic and emotional beauty, to craft a satisfying narrative, and to combine seemingly unrelated ideas into something new.”Put pen to paper (or fingers to keyboard) with your creative team to erect the BIG PICTURE.

Sign Your Name!

Our inboxes are flooded each day with email correspondence from family, friends, vendors, and clients; current & potential. Some emails are full of vital information, a few we could do without and others we keep for reference. Either way, emails are a significant marketing tool for any business small or large. They are a representation of your brand.

Are you a small business owner?

Welcome to Caelum Snaps! … the Do It Yourself Marketing Blog from Caelum Communication & Marketing for the small business

…where everything is DIY.

I know, marketing is always changing and seems like a complicated and costly expense. We are going to be a community of info and simple DIY marketing ideas that the small business can do in a snap. Check back often and let us know what works for your small business. Good luck and we look forward to hearing about your inventive small business marketing successes.

Marie Daniels

Principal, Caelum Communication & Marketing

San Diego | California