I assume you, like myself, are the embodiment of an entrepreneurial spirit and small business owner. I always enjoyed the excitement and pride in having ownership of the successes and failures of my own ventures, a small cafe owner, gift retail business, real estate agent. I was under the impression for many years that marketing was a mysterious and costly expense that I could not afford.
In my more recent past though, I have gained a knowledge of practical experience in the marketing arena. It was necessary for my previous employer, a new small, independent, & unbranded hotel of 210 guestrooms, that I become the resident marketing guru. In the world of hospitality, this is not an easy gig. I found a passion in the marketing world, especially that of the “connected marketing” niche. This is why I created Caelum Communication & Marketing. I now consult others on marketing needs with a talented team of creative and technically savvy people who also have a passion for their specialities.
I specifically created this blog to de-mystify & give marketing tips or “snaps” to small business owners who are short on time & low on energy. If you have a specific topic you would like to explore, please let me know in a reply!
Explore and Enjoy.
Marie Daniels
Principal, Caelum Communication & Marketing
San Diego | California
